The "sacred ground" of bowling is changing. The lane area is becoming part of a new business platform thanks to the patent pending Profit Platform®. Whether its bands on the lanes, charity events on the lanes, weddings on the lanes, the 60%-ish square footage of a bowling center's total space that makes up the lane area is now fair game for increasing profits beyond bowling. Using that space could mean the difference between closing the business and thriving. Over the last 30 years 6,000+ centers have closed in the U.S. mainly because the return on that retail space has not been maximized. It's time we started multi-tasking our lanes.

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Bowling Centers are awesome retail facilities. Consumers know where they are...usually on or just off the main drag. They have easy parking, great food and beverage, friendly staff plus a lot of fun inside. So if you periodically add special events in the large lane area with an economical, portable, modular stage you now have a new business platform from which you can build additional profits and attract new customers. For example...

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SpareZ, a 64 lane center in Davie, FL uses their Profit Platform® for charity & corporate events - selling out the entire center. As Joe Schumacker, past BPAA President & owner says, "...the visual impact created by using the Profit Platform® sets the event apart from any other".

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John Losito, the general manager of Sun Valley Lanes 24 lane center in Lincoln, NB states, " We purchased our Profit Platform® to host live, local bands on the lanes. That kind of entertainment makes Sun Valley Lanes unique and generates additional revenue...increases F & B, also showcases our business...setting up the opportunity to create a community buzz and sign up new bowlers"

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General Manager Mike Burnside at the 32 lane Colony Park Lanes East said "The night of the concert we did $4700 just in bowling. The same Saturday the year before we only did $1900. Then in the bar that night we did $3800 as opposed to $1200 the year before. . . so after all costs we were up roughly $3500 just in one day! We've had 5 shows and every one of them has been a success."

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Holiday Bowl, a 32 lane center in Bossier City, LA was recently featured in a on line news article after they used their Profit Platform® for bands on the lanes.

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So  far this month we have shipped Profit Platforms® to AMF Centereach Lanes in Long Island, NY ~ Cedar Lanes in Lebanon, PA ~ S.I. Family Fun Bowl in Carterville, IL ~ Ernst Lanes in Chardon, OH ~ River City Extreme in Monticello, MN and Skylark Lanes at Lackland AFB in San Antonio, TX. Our customer list keeps growing because our customers' profits are growing.